Fashion and media have a strong relationship. They kind of complement each other’s existence. Many forms of media are directly and indirectly promote fashion in various ways like audio-visual and printed media. Recently, various blogs about fashion and the social networks have also taken up the role of media when it is concerned with fashion and its trends. This interconnection has evolved since the 20th century, when a form of printed media known by the name of fashion magazines started to use various illustrations, articles and photographs, which concentrated only on fashion and its accessories.
Various fashion Magazine has been published since then and they continue till today. For example, Vogue was first published in the US, 1982 and had been continues to be published ever since. The most current development in the printed media related to fashion is to prove a point that fashion is not shallow and superficial. The magazines, which aim to support the theory, include Vector, Fashion Theory and many more. They try to project that fashion can also a treated as a grave matter and can be pursued as a branch of serious study and research.
The most important form of media, which promotes fashion like nothing else, is the press coverage. The various runway shows and fashion weeks from famous designers are attended by various news house representatives who give the designers and the models as a huge boost in their professional careers. Media in all its forms have been the kin to fashion since their budding days and would continue to do so in the foreseeable future.